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Gensler’s principals meeting 2011 // branding

The 2011 Annual Gensler Principals Meeting was held in San Francisco. The project was to design the meeting branding that enhanced the flavors of San Francisco’s neighborhoods.

Above: Presidio, Panhandle, Haight-Ashbury

Above: North Beach, FiDi, SoMa, Union Square

Above: Embarcadero, South Beach, China Basin

Above: Upper Market, Castro, Twin Peaks, Sutro Heights