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RED STRIPE LAGER // label redesign

I found Red Stripe to be the perfect opportunity for a redesign, that's why I chose it. My idea for the new label reflects the imaginable Jamaican spirit, including bold colors and lively culture. My inspirations come ultimately from street murals from the town of Kingston, Jamaica. The sandy texture comes from the Jamaican beaches.

I have integrated different textures, materials, illustrations and specific colors to achieve that tone. I want to give Red Stripe more of a decorative and conceptual label so that a peeled-off label could become a keepsake.